When given a target, we can achieve more.
My proof today is a fly. A fly painted in a urinal reduces 'spillage' by as much as 85%! Simple as that. There is also an optimal spot to paint the fly to minimize spilling and prevent splash back.
#1) When you don't set goals, it's like peeing on the floor. Ponder the possibility of achieving an 85% improvement in something (or half that) just by setting a goal?
#2) Just setting goals to set goals might cause some splash back. Think and refine your goals so they are best positioned to benefit your company's goals.