I can confirm some people, sometimes, speak in a way I can understand them more clearly than normal, that motivates me, and allows me to easily remember and relay crucial points of what they are talking about. They use storytelling - and it makes them engaging, persuasive and likable.
Leaders are storytellers.
Our start-up sells a complicated technical gadget - an open source modular system for building devices. I've long noticed our CEO telling the story about how the idea was conceived: 'It was after 911, and was unable to get a hold of my wife. I wanted to know where she was and that she was ok. I called her cell phone over and over.....I thought, wasn't their an easier way? We have all the technology - GPS gadgets, wi-fi networks, etc..., to solve this problem, why is this so hard'? Why shouldn't I be able to snap these available technologies together to do what I want them to do? Ok - these aren't exact quotes and I think I've even heard the story change. But the reason the company and product exist become personal, I can relate and there is even an emotional reaction.
Anecdotes - tell a little story. The story doesn't have to be emotional, or even a good story to have impact. (I'm not saying our CEO's story isn't good :-). Just have a sequence of events, one fact leading to the other. I was driving my car, I got horribly lost, I had no idea what I would do - it feels like something is happening, or will happen. Saying 'bring a map', for example, isn't as powerful as an acedote of getting lost and finding your way again. Converting the story to meaning in our brain makes it stick.
Metaphors - I find a friend of mine managing via metaphor all the time. Instead of lecturing on process he'll say something like 'not logging the project with a Trac ticket is like a ship at sea without a map'. Ah, of course, I think. I MUST make a Trac ticket. We don't want to be lost, we need a map! Voila, this tiny story motivated me to follow process.
Do you believe you can be more persuasive and interesting using stories? I imagine it takes practice. What do you want to say? Why do people want your product? Why would this person want to work here? Tell a story. Raise questions. Create a moment of reflection.